Yael Ram Beck
PORT
Identity & Branding Designer
20
26
FOLIO
About me
Hi, I'm Yael, a graphic designer with a huge crush on packaging
and all things print.
I love the feeling of a great design you can actually hold in your hand. From the first sketch to the final product, I’m all about creating cool, high-quality work that makes brands stand out.
Contact
Experience
052-3927799
Fly Branding
Senior Graphic designer
2022 - Now
End-to-end design of product packaging, from initial concept to final production, with a deep understanding of shelf presence and brand impact.
yaeliram@gmail.com
Ensuring all designs comply with food industry regulations, labeling requirements, and technical standards.
Core Expertise
Packaging Design
Building comprehensive brand strategies that align visual identity with business goals and market positioning.
Brand Identity
Leading the branding process for real estate projects, including creating marketing materials, brochures, and visual assets tailored for the sector.
Print Production & Pre-press
Visual Storytelling
Designing user-centric websites and digital assets to enhance the brand's online presence.
Maintaining direct communication with clients, from initial briefing through presentation and project delivery, ensuring high satisfaction and alignment with their vision.
Creative Tools
Adobe Creative Suite
Figma
Minene Ltd.
Graphic designer
AI-Assisted Design
2019 - 2022
Developed print and digital design assets for a wide range of products.
Led the design and production of all product packaging, boxes, and hangtags.
Languages
Collaborated closely with fashion and accessory designers in a creative team environment.
Hebrew: Native
Created custom patterns, copy, and original illustrations.
English: Full Professional Proficiency
Cake Shop
Owner & Designer
2014 - 2019
Operations & Management: Overseeing daily operations, including supplier relations, inventory, budgeting, and client consultations.
Education
2018 - 2019
UX/UI Design
Project Execution: Collaborating with production companies and event planners to deliver complex, custom-designed projects.
Netcraft Academy
Marketing & Digital: Managing brand presence across social media and exhibitions, including website maintenance.
2003 - 2007 Graphic Design and Visual Communication
WIZO Haifa Academic Center of Design and Education
Brand Identity: Developed the full visual identity, from logo design to brand language and "edible art" sculpting.
Packing Design
(01)
Pop Star
Flavored popcorn
A bold packaging series featuring flavors like Caramel Toffee and Cheddar Splash. Inspired by American pop culture, the design uses dynamic colors and unique compositions to create a standout shelf presence. The result is a vibrant visual dialogue that engages young audiences and leaves a lasting, joyful impression.
(02)
Kvuzat Yavne
Cans
A comprehensive visual identity refresh for a classic Israeli brand, balancing heritage with a modern culinary feel. The design features clean typography, vibrant color coding for easy shelf navigation, and high-quality product imagery that emphasizes freshness and quality.
(03)
Eatsane
Crackers Pro
High-protein, low-carb snack packaging designed with a vibrant and energetic visual language. The design features a bold pink and green color palette that balances a sense of "health-conscious" with "indulgent flavor," ensuring high shelf visibility. By prioritizing clear communication of nutritional benefits alongside dynamic product imagery, the packaging resonates with modern, health-driven consumers who don't want to compromise on style.
(04)
Shufersal Green
Gluten free Cereal
A playful and high-energy packaging series designed to redefine the gluten-free breakfast experience. The design features vibrant "sunburst" patterns and bold, circular typography that creates a sense of movement and excitement on the shelf. By integrating appetizing product photography with a bright, clean aesthetic, the packaging appeals to health-conscious families while maintaining the fun and flavor of classic cereals.
UX/UI
(01)
Inmode
www.inmodemd.com
A strategic website redesign for a global leader in medical aesthetics, tailored specifically for European distributors and clients. The interface blends high-end medical precision with a luxury aesthetic, ensuring seamless navigation and a professional user experience. By prioritizing clarity and brand consistency, the new site strengthens InMode’s
presence and supports its expansive network across Europe.
(02)
Mor Langermann
morlangermann.com
A complete website redesign for a premier boutique investment house, emphasizing reliability, prestige, and expertise. The design features a clean, high-end visual language with a focus on intuitive navigation and seamless responsive performance across all devices. By combining sophisticated typography with a structured financial layout, the site delivers a professional user experience that builds trust and reinforces the firm's market authority.
Graphic Design
(01)
Minene
Paper Products
Led a complete visual identity and packaging transformation for the paper products line, shifting the entire range towards a clean, sophisticated visual language. The resulting design transforms the brand perception to feel matured, high-end, and perfectly aligned with its position as a market leader in the premium baby and child care sector.
(02)
Minene
Products Tags
I redesigned the brand’s packaging and tags to give them a cleaner, more mature look. By moving away from a playful style and focusing on a minimalist layout, I created a modern feel that matches the brand’s premium quality. It’s all about a sophisticated design that stands out on the shelf.
Yael Ram Beck
052-3927799
yaeliram@gmail.com